Revolutionizing VoIP Routing and Rating in 2024
Telecom Voice Routing and Rating, once a straightforward process, has evolved into a realm of complexity in 2024. Gone are the days of simple Least Cost Routing (LCR) strategies; today's landscape demands a nuanced approach that encompasses Quality Based Routing and dynamic considerations to meet the demands of a rapidly evolving industry.
Historically, voice telecom relied heavily on price-driven decisions. However, the advent of VoIP/SIP/Next Generation Network technologies coupled with the surge in voice traffic has transformed the landscape into a hyper-complex environment. Carriers now face the challenge of navigating this complexity on a continuous basis, every minute, and with every call.
Consider the landscape just 40 years ago, dominated by RBOCs and AT&T in the U.S. market. International calls were routed through carriers like Belgacom or Cable & Wireless based solely on termination rates. However, the telecom arena underwent a seismic shift in 1996 with the Telecommunications Act and the emergence of VoIP technology from companies like Vocaltec. Competitive pressures drove down prices while VoIP lowered barriers to entry, reshaping the industry fundamentally.
Today, the industry operates under the banner of dynamic real-time Quality of Service (QOS) Routing. Least Cost Routing is a relic of the past; modern carriers and service providers weigh a multitude of factors:
Quality
Capacity
Margin
Special deals
Type of call
Destination
LNP/MNP
ON-Net/Off-Net
Credit
Financial goals
These variables must be carefully considered even for calls generating minimal costs to carriers. As a response, carriers and providers are investing heavily in management tools and software solutions to automate and streamline the management of off-net voice traffic.
At GCS, we've been at the forefront of this evolution since 2004, empowering our clients to maintain profitability in this hyper-competitive landscape. Our expertise lies in deciphering the intricacies of Dynamic Real-Time QOS Routing, ensuring that every call is routed efficiently, reliably, and with precision.
In 2024 and beyond, the industry standard for voice routing and rating is Dynamic Real-Time QOS Routing. Join us in revolutionizing the way telecom voice operations are managed and optimized.
